Former President Trump’s primary victory in South Carolina was widely expected.The root of those expectations were his appeal with evangelicals and rural voters.According to Edison Research exit polling, Trump also won among every age group in the GOP primary.Former President Donald Trump’s South Carolina primary win over former UN ambassador Nikki Haley was the culmination of a longstanding effort by the ex-president to cut off his potential and eventual rivals as he seeks to win back the White House.Despite Haley serving as South Carolina’s governor for six years, Trump eventually won the critical primary contest by over 20 points, reflecting his continued appeal among GOP voters — especially among the state’s strong conservative base. This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in. From Trump running up the score in rural regions of the state to his overwhelming support with evangelical voters, here are five major factors that contributed to his South Carolina victory:
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