Adobe has launched an international tour of MAX, the largest creativity conference in the world, beginning with its first stop in London. At this event, Adobe revealed significant updates in AI-driven creative tools designed to improve the capabilities of creatives everywhere.
The company introduced a new beta version of Photoshop, featuring advanced Generative Fill with Reference Image. This tool is engineered to provide unprecedented creative control, reducing the gap between concept and creation for users at all levels.
Further expanding its AI capabilities, Adobe unveiled Firefly Image 3 Foundation Model (beta). This new model improves the state-of-the-art in AI image generation, offering finer control and greater expression in creative projects. Since its inception, over 7 billion images have been generated using Adobe Firefly, indicating robust growth in its usage across various Adobe applications.
Adobe is integrating Firefly directly into the Creative Cloud ecosystem, now including InDesign. This integration provides creators with seamless workflows, enabling the generation of images directly from text.
In mobile advancements, Adobe Express is set to change content creation on smartphones. The app, enriched with Adobe’s leading technologies in photo, design, and video, empowers users to produce high-quality content on the go. The past year alone saw a doubling in content creation via Express, demonstrating its growing popularity and effectiveness.
David Wadhwani, president of Adobe’s Digital Media Business, highlighted the impact of these innovations, “Adobe’s steady stream of generative AI innovations are inspiring demand across the creative community.”
Innovations Across Creative Cloud at MAX London
Photoshop: The latest Photoshop beta includes a powerful Generative Fill with Reference Image, reducing the creative barrier for users of all skill levels. The tool is powered by the Adobe Firefly Image 3 Foundation Model, which brings powerful AI capabilities directly into familiar workflows.
Firefly: The Firefly Image 3 Foundation Model brings significant improvements in image quality, understanding of prompts, and creative speed. This model is designed to deliver photorealistic results, improving creative possibilities for users.
Express: The newly launched Adobe Express mobile apps extend powerful generative AI features to a broader audience, enabling the creation of stunning visual content directly from mobile devices.
InDesign: The addition of Text to Image in InDesign represents a significant leap forward in digital and print publishing, facilitating rapid content creation.
New Enterprise Capabilities: Adobe introduced Firefly Services and Custom Models for enterprises, allowing brands to produce personalized content at scale. The latest Creative Cloud for Enterprise edition now includes enhanced capabilities like Object Composites and Style Kits.
Breakthrough Innovations Across Adobe Applications
Premiere Pro: Adobe previewed new generative AI tools in Premiere Pro that change video production, enabling editors to manipulate scenes with unprecedented ease.
Acrobat and Reader: The new AI Assistant transforms the handling of PDFs by generating summaries and actionable insights, thereby improving the utility of digital documents.
Frame.io V4: The latest iteration of Frame.io introduces a cloud-based collaboration platform designed to streamline media production workflows, demonstrating Adobe’s commitment to improving creative processes through innovative technology.
This global expansion of the MAX conference and the rollout of new AI tools demonstrate Adobe’s commitment to advancing creativity and simplifying workflows across the creative industry.
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