The departure of Duncan Kerr, a veteran industrial designer at Apple since 1999, marks another significant exit from the team formerly led by Jony Ive. Kerr’s departure follows that of Bart Andre in February, another long-standing designer who joined Apple in 1992. While Kerr’s future plans remain undisclosed, his role in shaping iconic Apple products like iPhones, iPads, and Macs is undeniable.
Shifting Tides: Apple’s Design Team After Jony Ive
These recent exits come in the wake of Jony Ive’s own departure in 2019, reportedly due to a difference in design philosophy with CEO Tim Cook. Ive, known for prioritizing aesthetics and minimalist design, left to establish LoveFrom, his design company focused on exclusive projects. Since then, a steady stream of senior designers from Ive’s era has exited Apple. Including Jody Akana, Anthony Ashcroft, Jeremy Bataillou, Joe Tan, Eugene Whang, and Andrea Williams.
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Industry whispers, as reported by Bloomberg, suggest that this exodus stems from a sense of discontent with Apple’s new design direction under Jeff Williams, who took over after Ive’s departure. Williams, apparently more aligned with Cook’s focus on practicality and function, is said to have implemented cost-saving measures and reduced investment in experimental projects, a hallmark of Ive’s leadership.
However, it’s important to consider alternative perspectives. Many of the departing designers have dedicated over two decades to the company. Retirement may be a natural next step for some.
Regardless of the specific reasons, these designer departures mark a shift in Apple’s design philosophy. Whether this translates to a noticeable change in future Apple products remains to be seen. The company will need to navigate this transition while ensuring a continued focus on innovative and user-centric design. A core principle that has been fundamental to Apple’s success.
