Huawei Leads Global Foldable Smartphone Market, Surpassing Samsung



Huawei is one of the top smartphone manufacturers. However, the company has faced many issues in the global market due to the US sanctions. For the past few years, it was a difficult time, but Huawei made a comeback with its HarmonyOS and competitive products. The latest report has suggested that Huawei has overtaken Samsung, becoming the top foldable smartphone manufacturer globally. This is surely big news for Huawei as even under sanctions, the brand can make its space.

Research firm Counterpoint has now shared the global foldable smartphone shipments with Q1 2023 vs Q1 2024 comparison. The list reveals four top foldable phone makers in the market. The list includes Huawei, Samsung, Honor, and Motorola. All the brands saw a good boost except Samsung. Counterpoint’s report on foldable smartphone shipments shows Huawei’s foldable smartphone shipments saw a remarkable year-on-year growth of 257% in the first quarter of 2024. While Samsung dropped its market share significantly. It came down from 58% (in Q1 2023) to 23% (in Q1 2024). Meanwhile,  Honor and Motorola also grew their shipments by 460% and 1,473% respectively.
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With this list, it is evident that Samsung is no longer the top foldable smartphone maker, and the spot has been given to Huawei. The top devices from Huawei in the foldable market include Mate X5 and Pocket 2. For consumers, the foldable market is getting better. There are now more options to choose from. As the report suggests, there are multiple smartphone companies in foldable segment. With this, the consumers get a wide range of options in foldable market. That said, Counterpoint’s detailed report on foldable smartphone shipments can be accessed here.
How Samsung might be planning a comeback in the foldable market?

Samsung has not been innovating aggressively with its Fold lineup. For example, the Fold 5 and Fold 4 are quite identical. Meanwhile, Huawei continues to experiment with different designs, etc. However, this may change as the rumor mill has been suggesting multiple foldable devices from Samsung this year. The rumors suggest that Samsung may explore a new Galaxy Z Fold6 Ultra, and maybe even a cheaper version of the foldable. With the decreasing market share, Samsung will bring some changes to its lineup this year. As a tech enthusiast, I am happy to see the competition going on in the foldable market. With this, we will able to see more companies innovate and bring more value to consumers. Until then, let us know your opinions on the current foldable market in the comments below.
 

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