Austrian film company Revolog just launched Echo, a new special effects film that effortlessly creates stunning results. Echo is a 35mm color negative film that creates dazzling images with jewel-toned swirls that morph photos in a unique way. “Echo is the first revolog film to combine captivating color shifts with mesmerizing prismatic textures. Imagine textures reminiscent of gemstone reflections, intensifying in darker areas and subtly fading in brighter ones,” the company explains.
It’s difficult to express the effect, but luckily, Echo released several sample images with varying lighting and subjects to really show photographers how the film will capture with work. In them, nighttime cityscapes look like still from a Ghostbusters scene. Shaded palm trees take on a psychedelic light. Skies dance with color.
It’s a fascinating product that could easily be an exciting addition to any photographer’s setup. Revolog’s Echo film offers two ISO options, 200 and 400, which sell for $16 and $17, respectively. It’s available on both Revolog’s site and through Dubblefilm. Each option includes 36 captures in total. Revolog and Dubblefilm announced a creative partnership back in 2019, and the collaboration continues to pay dividends, with Dubblefilm’s products available on Revolog’s website and vice versa. The partnership also resulted in the move from 24- to 36-shot film rolls for Dubblefilm’s offerings and some renamed film stocks. It’s always nice to see film companies continue to flex their creative muscles and develop interesting new ways for analog shooters to capture photos. While it’s not immediately obvious how Revolog has achieved Echo’s neat new look, there’s little doubt photographers will find exciting ways to put it to use.
Revolog is also highly experienced in the world of special effects film. Launched in 2009, the company has released numerous film rolls that give photographers experimental styles to try. Revolog’s Nebula and Kosmos similarly add these dreamy lighting effects. Meanwhile, its Paper film adds texture to black and white images. Then Revolog has options like Kolor, 460nm, and 600nm, which provide different color effects.
“Experience a whole new level of visual excitement with our latest film,” the product’s listing reads. “Whether you’re shooting in sunlight or low light, Echo brings a dynamic and unexpected twist to your photography, perfect for those who love to experiment and push creative boundaries.” Image credits: Revolog
