During Monday’s Cannes Lions International Festival for Creativity, Adobe and TikTok announced a new collaboration that would integrate the social media app’s commercial music library into Adobe Express. The extensive library of more than a million songs is available through the Symphony Assistant add-on, which is Adobe’s AI-powered virtual assistant. “Creativity is the core of TikTok. Content, communities, and cultures are all directly connected to, and built by, creativity on the platform,” Andy Yang, Global Head of Creative Product at TikTok, said in a release. “We are continuously building and investing in creative solutions to help our brands be creative storytellers and connect with the TikTok community. We are excited to further expand our partnership with Adobe, giving brands the tools to soundtrack their TikTok content and create at scale.” Plus, TikTik already cleared all of the music within the library for commercial use, so there’s no worry about restrictions. “For organizations that want to stay competitive, producing and publishing engaging social content quickly is a critical and on TikTok, music is a must,” Govind Balakrishnan, SVP of Adobe Express and Creative Cloud Services, added in the release. “Adobe Express features, powered by Adobe Firefly, generate stunning imagery at speed and are designed to be commercially safe. By making TikTok’s Commercial Music Library easily accessible within Adobe Express, we can now offer our customers an even easier and faster way of producing more effective TikTok content that works for their business.” This underscores a main message Adobe seems keen to communicate to users as of late: legal safety. Adobe already offers indemnity for users of its Firefly AI generation model. Now, users, especially enterprise users who may be more focused on legal intricacies, can also reliably use audio. Unlike image generation, the trend, larger supported by TikTok is to use trending audio that people recognize. Artificial intelligence-backed generation is less helpful here.
Further, TikTok makes sense as a partner here not only because of its audio library but also because the platform has become a go-to for brands branching out on social media. Meanwhile, 88 percent of TikTok users said “sound is essential in conveying brand identity and increasing the likelihood they will buy,” according to Adobe’s release. Adobe already partnered with the social media company with a Symphony Assistant add-on, which allows users to edit TikToks directly in Adobe Express. The TikTok Commercial Music Library is available for free and premium Adobe Express users. Image credits: Adobe
