TikTok is shaking things up with its Symphony suite, a collection of AI tools that promise to redefine content creation for brands and creators. Launched in May, Symphony has already expanded to include even more features aimed at making the creative process smoother.
At the heart of Symphony is the blend of human creativity with AI efficiency. This suite is all about making life easier for marketers and creators by streamlining their workflows. One of the standout tools is the Symphony Assistant, a virtual helper that supports users in brainstorming ideas, spotting trends, and implementing best practices.
Available within TikTok Creative Center and Adobe Express, the assistant speaks multiple languages and provides customized advice to boost both organic and paid content.
Then there’s the Symphony Creative Studio, which can turn minimal inputs into captivating videos in no time. Just provide some product details or a URL, and the AI engine works its magic. This tool also supports global translation and AI-dubbing, making it easy to create content in over ten languages. The process is simple: import your content, translate it for global audiences, bring it to life with digital avatars, and polish it up before publishing directly to TikTok Ads Manager.
Speaking of digital avatars, Symphony introduces both stock and custom options. Stock avatars are ready-made using paid actors from diverse backgrounds and are licensed for commercial use. Custom avatars, on the other hand, can be tailored to look like specific creators or brand representatives and can speak multiple languages.
Andy Yang, TikTok’s head of creative product, highlighted that these avatars open new doors for creators to scale their work with brands globally. These avatars add a human touch, making content more relatable and engaging. Plus, all AI-generated content is clearly labeled, so viewers know what’s behind what they’re seeing.
The AI-dubbing automatically detects the original language in a video, transcribes, translates, and produces a dubbed version in the chosen language. With support for languages like French, Spanish, Portuguese, German, and Korean, TikTok is making it easier for creators to share their messages worldwide, improving the platform’s connectivity.
Symphony also brings several AI-powered features to TikTok Ads Manager to optimize ad campaigns. These include auto-diagnosis and auto-fix, which scan videos for issues and optimize them instantly, and auto-generation, which creates new video content from a product URL or existing assets. Additionally, AI-enhanced display cards and carousel images help create compelling visual content to engage users.
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TikTok has launched the Symphony Collective: Industry Advisory Board and the GenAI Beta Club. The Symphony Collective gathers industry leaders to discuss and shape the use of AI in marketing. The GenAI Beta Club gives marketers early access to TikTok’s latest AI functions, allowing them to help refine these tools.
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