Elon Musk is reportedly looking to get into the streaming business with a television app for Amazon and Samsung smart TVs.The YouTube-esque service reportedly has the goal of allowing users to watch “long videos on a bigger screen,” according to an anonymous source who spoke with Fortune about the platform. The app could arrive as soon as next week.A January blog post from the X Business team claimed that the service is “now a video-first platform.” The company recently enabled long-form video uploads, and X says people watch video in eight out of 10 user sessions on the site. In December 2023 alone, users watched the equivalent of 130 years’ worth of videos that clocked in at 30 minutes or longer.X, previously known as Twitter, has long dabbled in exclusive videos, mostly in support of live-streaming events. In 2016, shortly after it signed on to stream 10 NFL games, Twitter launched live-streaming apps for Apple TV, Xbox One, and Amazon Fire TV.It also recently inked a deal with former CNN host Don Lemon, who will host a show on the platform. Ousted Fox News host Tucker Carlson also launched a show on X last year, though he now has plans to launch his own streaming service, The Wall Street Journal reports.Prominent streamer Mr. Beast also posted a longer-form video on the site, reportedly earning $250,000 in revenue from the single upload.
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For those with a smaller presence on social media, X recently added a video-feed option to its Clubhouse clone Spaces, so a host can appear on video while chatting live with other people, similar to Twitch.The move is all part of Musk’s goal to make X an “everything app,” which can be used for payments and chatting, in addition to social media. Last month, the company began rolling out audio and video calling functionality to users on the platform.
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