If you tried Poppi prebiotic sodas in hopes that the trendy drinks — touted by A-listers like Kylie Jenner and J-Lo in social media posts — would help your gut health, you may have been misled, according to a new class action lawsuit.”Prebiotics are a special type of fiber that can act as food for healthy bacteria in your gut,” Poppi’s website claims of its products. “Each can of poppi includes agave inulin, a prebiotic (and natural sweetener!) extracted from the agave tequilana plant.”However, the lawsuit, filed Wednesday, alleges the low-sugar, “gut-healthy” sodas contain such small amounts of prebiotic fiber (just 2 grams per serving) that the average consumer wouldn’t experience any health benefits from drinking them.
“A consumer would need to drink more than four Poppi sodas in a day to realize any potential health benefits from its prebiotic fiber,” the suit, which seeks $5,000,000 in financial damages, says. “However, even if a consumer were to do this, Poppi’s high sugar content would offset most, if not all, of these purported gut health benefits.”The complaint goes on to say that an inulin-based diet could cause “inflammation and even liver damage” with doses as low as 10 grams per day and demands a jury trial to determine whether Poppi has broken the law with its advertisements.Poppi’s sodas, which have gone viral in the years since their 2018 appearance on “Shark Tank,” sell for $2.49 a can through the manufacturer’s website.The colorful cans of apple cider vinegar-infused sodas have become so popular that the suit noted Forbes reporting from March that the brand sits at a 19% market share — more than 1.5x that of Coke products — and is the 11th-fastest growing beverage brand, beating out companies like Gatorade and Liquid Death.Representatives for Poppi did not immediately respond to a request for comment from Business Insider.
