Huawei’s Pura 70 series has been making waves in the smartphone market since its launch on April 18, 2024. The series, which includes four models: Pura 70, Pura 70 Pro, Pura 70 Pro+, and Pura 70 Ultra, has seen significant sales, with the sales of the medium cup exceeding one million units. This article will delve into the sales situation of the Pura 70 series. It also explores how it could become a rival to the iPhone 15/16 series.
Sales Situation
According to digital blogger “Digital Chat Station,” the sales of Huawei’s Pura 70 series are about to exceed 2 million units. The sales of the basic model have exceeded one million units, indicating a strong demand for the model. The sales figures for each model are as follows: Huawei Pura 70 sold over 1 million units, Pura 70 Pro+ sold over 400,000 units, Pura 70 Ultra sold over 200,000 units, and Pura 70 Pro sold over 70,000 units.
Huawei’s Pura 70 series has made a good impact on the smartphone market, with analysts predicting a strong sales performance for the lineup. The Pura 70 series lineup has garnered immense attention and demand. The initial release of these smartphones saw remarkable success, with the first batch selling out within minutes of becoming available, indicating a high level of consumer interest and anticipation.
Analysts project that Huawei could sell over 10 million units of the Pura 70 series in 2024, potentially setting new shipment records for the company. The lineup, powered by the Kirin 9010 SoC, is expected to contribute significantly to Huawei’s sales revenue and growth, potentially mirroring the success achieved with the Mate 60 series. Despite concerns about production capacity and supply shortages, the Pura 70 series is poised to be a key player in Huawei’s smartphone offerings, with the potential to drive the company’s resurgence in the market.
The release of the Pura 70 series has not only generated excitement among consumers but has also highlighted Huawei’s commitment to innovation and competitiveness in the smartphone industry. With advanced features, sleek design, and the utilization of Chinese-made chips, the Pura 70 series represents Huawei’s strategic approach to reclaiming its position in the global smartphone market, particularly in China.
Competition with Apple
The Pura 70 series will likely intensify competition between Apple and Huawei in China, the world’s largest smartphone market. In the first quarter of 2024, the iPhone experienced a double-digit annual decline in the Chinese smartphone market, which further highlights the potential for Huawei to gain ground in the market.
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Huawei is employing a multi-pronged strategy to challenge Apple’s dominance in the premium smartphone segment. The company is aggressively expanding its network of flagship stores across China, often positioning them near Apple stores to directly engage with consumers considering Apple products. Huawei’s latest flagship offering, the Pura 70 Ultra, boasts cutting-edge specifications that rival the iPhone 15 Pro Max, including impressive camera capabilities, performance, and battery life. Significantly, Huawei has priced the Pura 70 Ultra competitively at 9,999 yuan ($1,300), matching the iPhone 15 Pro Max, ensuring that price won’t be a deterrent for consumers.
Huawei’s CEO, Ren Zhengfei, has openly expressed admiration for Apple, stating that the company often ponders the secret behind the unparalleled quality of Apple’s products. This attitude of learning from a rival reflects Huawei’s commitment to continuous improvement and innovation. Despite facing challenges due to U.S. sanctions, Huawei has staged a remarkable resurgence, launching the Mate 60 series powered by its in-house HiSilicon Brin 9000S processor.
As Huawei continues to step up its competition against the iPhone in China, the company’s suppliers are thriving. A Wind Information index of Huawei’s corporate partners and suppliers has risen by 36%, more than double the 15.5% increase for a Wind index of Apple suppliers. Lihexing, a supplier of smartphone testing equipment to Huawei, anticipates the company will ship at least 70 million phones next year, with the potential to reach 90 million in the most optimistic scenario.
Performance and Features
The Pura 70 series is known for its advanced cameras and sleek design. The series comes with Huawei’s self-developed HarmonyOS 4.2 operating system and its in-house large language model to support more artificial intelligence functions. The phones also feature advanced China-made chips, similar to those used in Huawei’s Mate 60 series, which were hailed as a triumph in Chinese state media due to their computing power being only a few generations behind those used by Western tech giants like Apple and Google.
Market Share
Huawei’s Pura 70 series should contribute significantly to the company’s overall smartphone sales. According to TechInsights, Huawei’s Pura 70 series will ship more than 10 million units in 2024. This will make the series a strong rival to Apple’s iPhone 15 and 16 series. Furthermore, it believes that Huawei will sell 50+ million smartphones in China in 2024. This would bring the company to the top with a 19% market share. This is a significant improvement from 2021 when Huawei did not even place in the top five in the Chinese smartphone market.
Conclusion
The Huawei Pura 70 series has made a strong start in the smartphone market, with sales exceeding 2 million units. The series should continue to gain traction, with TechInsights forecasting that it will ship more than 10 million units in 2024. The Pura 70 series’ advanced features, including its China-made chips and HarmonyOS 4.2 operating system, make it a strong competitor to Apple’s iPhone 16 series. As Huawei continues to innovate and improve its products, it is likely to remain a significant player in the global smartphone market.
The rise of Huawei in the Chinese smartphone market poses a challenge to Apple’s dominance. With its innovative products, strategic pricing, and expanding retail presence, Huawei could capture a larger share of the premium smartphone segment in China.
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