After more than two decades as an online-only retailer, Wayfair is getting into brick-and-mortar.In May, the housewares company opened its first-ever store outside Chicago.I visited the store to take a look and preferred the experience to an Ikea run.
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For all of its 22 years in business, housewares retailer Wayfair has been online only.That all changed in May when the company opened its first-ever brick-and-mortar store in the Chicago suburb of Wilmette, Illinois.The 150,000 square-foot, two-story store features furniture, decor, appliances, and much more.It’s not every day that a $7.25 billion e-commerce brand takes the plunge into physical retail, so I decided to visit the store to take a look.
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