VIRTUE Split End Serum

Price: $42.00
(as of Feb 26, 2024 05:18:48 UTC – Details)

Product Description

Virtue(R) Split End Serum helps repair and seal broken ends while it protects against future fraying. With this ultra-nourishing damage-fighter, we’ve finally cracked the code to put an end to split ends. Chock-full of our patented Alpha Keratin 60ku(R) protein, the Split End Serum mends and seals frayed, brittle ends on contact, restoring hair to its pre-damaged state. It takes repair to a whole new level, actually restoring the color and vibrancy of fragile hair as it reinforces damaged ends.

The World Didn’t Need Another Hair Care Company, So We Created A Biotech Company To Repair Hair

After decades in the beauty industry, we didn’t think there was anything that could surprise us. Then we discovered Alpha Keratin 60ku(R), a protein so transformative, we knew we couldn’t keep it to ourselves.

Alpha Keratin 60ku(R) was discovered by Dr. Luke Burnett, a retired US Army Colonel working in regenerative medicine, found a way to create a keratin protein that is almost identical to the keratin in our own hair, skin, and nails – so much so that our bodies welcome it as our own. It’s the first time human keratin has ever been used in hair care.

Alpha Keratin 60ku(R) binds directly to areas of damage and fills them in, revealing hair that’s shinier, stronger, and overall more healthy. For the first time, we can actually repair hair—even after the damage is already done.

Real People. Real Results. How Alpha Keratin 60ku(R) Affects Hair After 5 Uses:

138% INCREASE IN COLOR VIBRANCY

A single hair before and after 5 applications. As the hair is repaired, color is restored and vibrance increases by up to 138%.

(source: AMA Labs and MRL)

67% REDUCTION IN FRIZZ

Hair in vivo under real world conditions before and after 4 applications. Hair is dramatically smoother, more composed, and 67% less frizzy.

(source: AMA Labs and MRL)

95% SPLIT END REPARATION

A single split hair before and after 5 applications. The hair is made whole again, achieving a 95% reparation.

(source: AMA Labs and MRL)

22% INCREASE IN THICKNESS

A single strand, magnified 860x, after 1 application. Moisture levels rise and each hair grows up to 22% thicker.

(source: AMA Labs and MRL)

Key Ingredients

In addition to our proprietary Alpha Keratin 60ku(R), our products are formulated with a curated set of ingredients to give your hair the health-boosting benefits it craves:

Pea Protein: Packed with phytonutrients, it helps protect hair from daily styling and thermal heat damage.

Hydrolyzed Quinoa: This plant-based protein can be remarkable for hair, enhancing color, moisture retention, and shine.

Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil is an intense emollient for dry, damaged hair.

Key Claims About Split End Serum

85% of women said their hair felt less damaged.87% of women said their hair looked healthier.

*Consumer Perception Study of 53 women who used Split End Serum for 1 week.

Product Dimensions ‏ : ‎ 2 x 2 x 4 inches; 2.4 ounces
UPC ‏ : ‎ 817023026791 817023022120
Manufacturer ‏ : ‎ VIRTUE
ASIN ‏ : ‎ B07NLHLNJL